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    敦煌開發冬季深度游緩解夏季壓力
    文章出處:新華社 編輯:小梁

      來源: 新華社蘭州1月26日電題:敦煌開發冬季深度游緩解夏季壓力

      新華社記者張玉潔

      夏病冬治是中國傳統醫學的觀點。如今,這一理念被引入世界文化遺產莫高窟的旅游中。保護者在冬季推出觀感豐富的研學課程,嘗試以此分流夏季過多的游客。

      甘肅省敦煌市南街小學五年級學生殷子涵的這個寒假不一般。她穿上取材于敦煌壁畫的仿唐代半臂襦裙,走進已有1653年歷史的莫高窟。在為期3天的首期“莫高學堂”研學活動中,她和20余名同伴聆聽了多場主題講座,還參觀了少為人知的壁畫修復現場等。

      殷子涵說,這次經歷讓她感受到了敦煌的厚重歷史,知道了壁畫背后的保護故事。“比如能在手機上看到的敦煌壁畫圖片,是保護人員在洞窟中架設軌道,相機上下左右移動拍攝后拼接而成的。一面墻壁要上千張照片才能拼好。”

      敦煌研究院文化弘揚部黨支部書記宋淑霞介紹,敦煌歷史延續千年,內容包羅萬象,走馬觀花的游覽難以充分感受敦煌之美。“我們用4個月打造課程,希望通過聽、看、寫、畫、演等互動內容,讓敦煌的種子在孩子們心中發芽。”

      “莫高學堂”是敦煌研究院近期推出的研學課程之一。這些課程不僅給人們提供了深度了解敦煌的機會,也紓解著莫高窟夏季的旅游壓力。注重整體、平衡的“夏病冬治”觀點在旅游上得到運用。

      近年來,敦煌旅游熱度持續攀升。2018年,莫高窟年接待游客逼近200萬人次,比2014年上漲近120萬人次。尤其暑期游客扎堆,僅應急參觀游客就占全年游客總數的約1/3。

      研究顯示,密集人流進入狹小洞窟,導致窟內溫濕度等上升,對文物造成不可逆轉的損害。游客比肩接踵,旅游體驗也打了折扣。

      “我們希望在淡季提供體驗更好的旅游產品,吸引人們淡季來敦煌,慢享莫高窟。”敦煌研究院文化弘揚部部長李萍說。

      李萍介紹,他們根據莫高窟歷史文化、敦煌自然風光等當地獨有的資源,研發了多種產品,如九色鹿星空、霓裳佛國服飾秀、數字敦煌探秘等。2018年下半年以來,已有超過4000人參加了研學。

      “線上分享會也是吸引游客淡季來敦煌的方法。一場網絡直播能吸引35萬人觀看。”李萍說。

      研學得到市場的響應。敦煌賓館董事長陳立英說,人們對旅游的需求日漸個性化,深度游的市場不斷拓展。“敦煌本身就是名片,借助優勢資源打造文化產品,讓旅游更有競爭力了。”

      據介紹,包括研學在內的淡季旅游政策,正讓莫高窟的旺季向兩頭延伸。2018年的旅游數據顯示,淡季游客人數回落速度放緩,“引客入冬”初見成效。此外,敦煌研究院計劃在旺季夜間加開“莫高學堂”,讓青少年避開游客高峰,獲得豐富體驗。

      莫高窟是中國首批進入世界文化遺產名錄的遺產地,現存洞窟735個、壁畫4.5萬平方米、彩塑2000多身,被稱為“沙漠中的美術館”。


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